Heating Media

We fill your schedule with jobs that actually close.

Chapter One
I Google Ads

Search intent

They’re already looking for you.

  • “furnace repair near me”
  • “ac replacement cost”
  • “emergency hvac repair”

Job targeting

We target the jobs you actually want.

High-value

Replacements Installations Diagnostics

Low-value

Filter changes $49 tune-up specials Warranty calls
Chapter Two
II Meta Ads

Heating Media

Meta Ads
Campaign Brief

Prepared for the feed

No. 0207Facebook & Instagram

Pain points

They don’t know they need you yet.

“Upstairs is always so hot.”

“Furnace’s making a weird noise.”

“Our energy bill jumped 40% this month.”

Your HVAC company, a primer

Education

What service costs, what’s included, and what’s right for your home.

Education

We educate them first.

Chapter Three

Follow-Up

The silent killer

No-shows, ghosted
quotes, dead leads.

MonTueWedThuFriSat

Automations

Every lead gets followed up. Automatically.

Lead In
Form submitted
Confirmation
Instant text
Reminder
24hr before
Follow-Up
If no close
Review
After job

All automated. No manual work.

The whole machine

Every stage runs the same way, every time.

Google Ads
Search campaigns Keyword targeting Landing pages
Meta Ads
Pain-point creatives Education content Retargeting
Follow-Up
Instant text confirmation Appointment reminders Unsold estimate follow-up Review requests Referral automation

Everything an in-house marketing team would cost months to build.

Comfort isn’t permanent. Systems wear down.

Spring AC tune-up
Filter reminders
Fall furnace tune-up
Priority scheduling
15% off repairs
No dispatch fees

The Priority Plan

$19/mo · 2 seasonal tune-ups · year-round coverage

The math

Here’s what this looks like.

A realistic month for a single-location HVAC company running both channels.

01

$1,000/mo

Ad spend across Google & Meta

02

12 leads

Qualified homeowner inquiries

03

8-10 booked

Estimates on the calendar

04

5 closed

$40,000 in revenue

Numbers vary by market and season.

The offer

Your first month is on us.

You cover two running costs, and neither one comes to us. Both stay in your name, billed at cost, paid straight to the source.

01

Ad spend

Funds your own Meta and Google ad accounts. You set the budget; we run the ads.

Paid to Meta & Google, never to us
02

Text messages

Booking confirmations and reminders carry a small per-text fee on your card.

Billed at cost, never to us

Everything else is on us until we’ve earned it.

What happens next

  1. 1 Onboarding Call
  2. 2 Building
  3. 3 Launch
Heating Media Let's build it.
← → or click · F fullscreen